Your Web News in One Place

Help Webnuz

Referal links:

Sign up for GreenGeeks web hosting
December 24, 2015 02:00 am

FTC Issues New Rules for Native Advertising on the Internet

popo writes: Native Advertising, or advertorial content that's camouflaged to mimic a site's original content is all the rage among web publishers these days particularly as ad-blocking takes a bigger and bigger bite out of traditional web-advertising revenues. Well the FTC reiterated its position on native ads and may have just slammed the door shut on this "alternative" form of online advertising. The verdict: If it's not clearly marked "advertising", it may be considered misleading. And by misleading, the FTC means illegal. Of course, from an adblocking perspective, once you clearly indicate something is an ad — you make it all the more easy to block. Which defeats one of the primary goals of native ads to begin with.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/M_jwlwC-8wM/ftc-issues-new-rules-for-native-advertising-on-the-internet

Share this article:    Share on Facebook
View Full Article

Slashdot

Slashdot was originally created in September of 1997 by Rob "CmdrTaco" Malda. Today it is owned by Geeknet, Inc..

More About this Source Visit Slashdot