Craig Federighi and Apple want to make coding cool

Craig Federighi wasn’t a born computer nerd.

“I first got exposed to [coding] when I was 10 years old on an Apple II,” Federighi, Apple’s senior vice president of software engineering (and owner of that hair) told me over the phone last week. After that “fireworks went off in my head,” he added.

Now Federighi, Apple and a host of other companies participating in Computer Science Education Week's Hour of Code program, sponsored by the non-profit organization Code.org, are hoping to generate that same spark in millions of school-age children, some of whom may participate in free, one-hour courses at Apple Stores around the world. Read more...