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December 2, 2015 04:00 pm GMT
Content that gets delivered digitally should be measured digitally. This sounds obvious, but it’s not that easy: Ad blockers, infinite scroll design and auto-load/auto-play videos all make it harder than ever to determine what has actually been viewed and what has successfully captured the consumer’s attention. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/FxiFqxe17pE/
The Attention Economy And The War Over Measurement
Content that gets delivered digitally should be measured digitally. This sounds obvious, but it’s not that easy: Ad blockers, infinite scroll design and auto-load/auto-play videos all make it harder than ever to determine what has actually been viewed and what has successfully captured the consumer’s attention. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/FxiFqxe17pE/
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