Snapchat introduces its first holiday-themed channel for Discover

Snapchat Discover just got its first seasonal offering.

Media startup Brit + Co debuted a "popup" channel on Discover on Friday that will feature holiday-themed content around baking, crafts and other DIY projects

While Snapchat has rotated new publishers into its Discover offerings fairly steadily since the platform's January launch, Brit + Co's spot is unique in that it's explicitly a seasonal effort. The channel will be live on Snapchat from Nov. 27 to Dec. 3 and from Dec. 18 to 24.

Each daily edition will have a different theme like baking, decorating, or other seasonal projects. The channel's icon will also change each day, in keeping with the theme. While much of the content will be similar to the maker-oriented projects and videos on the company's website, the channel will also promote Brit + Co's shop, which sells gifts, classes and DIY kits. Read more...