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November 24, 2015 08:00 pm

How Black Friday and Cyber Monday Are Losing Their Meaning

HughPickens.com writes: Brad Tuttle reports at Money Magazine that while the terms "Black Friday" and "Cyber Monday" are more ubiquitous than ever, the importance of the can't-miss shopping days is undeniably fading. Retailers seem to want it both ways: They want shoppers to spend money long before these key shopping events, and yet they also want shoppers to turn out in full force to make purchases over the epic Black Friday weekend. When they use the "Cheap Stuff!" card day after day and week after week, the deals on any single day stop seeming special. Add to that the trend of manufacturers creating stripped-down versions of their electronics to sell on Black Friday, and consumers have less reason than ever to flood retail stores. The true story behind Black Friday is not as sunny as retailers might have you believe. Back in the 1950s, police in the city of Philadelphia used the term to describe the chaos that ensued on the day after Thanksgiving, when hordes of suburban shoppers and tourists flooded into the city in advance of the big Army-Navy football game held on that Saturday every year. Shoplifters would also take advantage of the bedlam in stores to make off with merchandise, adding to the law enforcement headache. Sometime in the late 1980s, however, retailers found a way to reinvent Black Friday and turn it into something that reflected positively, rather than negatively, on them and their customers. The result was the "red to black" concept of the holiday mentioned earlier, and the notion that the day after Thanksgiving marked the occasion when America's stores finally turned a profit.

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