Visa marking exec shares how innovation is transforming the payment space

The credit card and payment space is in flux. Consumers want the newest technology and the most efficient shopping experience, merchants seek more seamless checkouts and both parties demand increased data security.

It's in this frenzied state that Visa is innovating like never before, reminding us that first and foremost, it's a technology company.

What consumer insights do Visa's game-changing payment solutions, like Visa Checkout and Apple and Android Pay with Visa, come from?

We spoke with Lara Hood Balazs, SVP, head of North America marketing at Visa, and asked her how the company remains a technology company, what it does to prepare for shopping monsoons like Black Friday and how it keeps its heritage taglines fresh and relevant. Read more...