The Qube could be a cheaper, hubless smart bulb for newbies

Startup Qube is hoping to tackle the smart bulb big boys with a new connected bulb that it says will beat them on price and simplicity.

The company just launched an Indiegogo campaign, and has crossed half of its $50,000 goal within the first 24 hours.

The bulbs are able to display up to 16 million colors, and can reach a brightness of 800 lumens, or the equivalent of a 60W bulb's light. They plug right into existing E26/E27 screw mounts.

If Qube successfully enters the market, its bulbs will cost roughly $19 — far more affordable than multi-color bulbs from bigger players like Phillips and Osram, whose bulbs cost around $59.99. Read more...