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November 7, 2015 10:00 pm

Before Barbie's Brainy Makeover, Mattel Execs Met With White House, Google

theodp writes: Mattel came under fire last November over its portrayal of Computer Engineer Barbie as incompetent. But the toymaker is now drawing kudos for its new Imagine the Possibilities Barbie ad campaign (video), which shows little girls pretending to be professionals in real-life settings, including a college professor lecturing students about the brain. Ad Age, however, is cynical of the empowering spin on Barbie, which it says "comes across as a manipulative way to silence criticism." Interestingly, some of that criticism may have come from the White House. WH Visitor Records show that Barbie's brainy makeover came after Mattel execs — Evelyn Mazzocco, Julia Pistor, Heather Lazarus — were summoned to the White House last April to meet with the White House Council on Women and Girls. A little Googling suggests other attendees at the sit-down included representatives of the nation's leading toy makers (Disney Consumer, Nickelodeon, Hasbro, American Girl), media giants (Disney Channels, Viacom, TIME, Scholastic, Univision, Participant Media, Cartoon Network, Netflix), retailers (Walmart, Target), educators, scientists, the U.S. Dept. of Education (including the Deputy Director of Michelle Obama's Reach Higher Initiative), philanthropists (Rockefeller, Harnisch Foundations) — and Google. Representing Google was CS Education in Media Program Manager Julie Ann Crommett, who has worked with Disney to shape programming to inspire girls to pursue CS in conjunction with the search giant's $50 million Made With Code initiative. The April White House meeting appears to be a reschedule of a planned March meeting that was to have included other Mattel execs, including Stephanie Cota, Venetia Davie, and Lori Pantel, to whom the task of apologizing for Computer Engineer Barbie fell last November. For the first time in over a decade, Barbie was no longer the most popular girls' toy last holiday season, having lost her crown to Disney Princesses Elsa and Anna, who coincidentally teamed up with Google-backed Code.org last December to "teach President Obama to code" at a widely-publicized White House event.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/Td4kwhV4djE/before-barbies-brainy-makeover-mattel-execs-met-with-white-house-google

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