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November 5, 2015 01:00 pm GMT
Whileonline traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScoreannounced that Adobe would buy comScore’sDigital Analytix big data business intelligence service, in a deal Adobe says willclose in December. The moves underscore how comScore is… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/EpaD_CgJONs/
ComScore Sells Digital Analytix Business To Adobe En Route To Buying Rentrak For $732M
Whileonline traffic measurement firm comScore moves ahead on its $732 million deal to acquire Rentrak, it’s selling another part of its business as it continues to streamline: today comScoreannounced that Adobe would buy comScore’sDigital Analytix big data business intelligence service, in a deal Adobe says willclose in December. The moves underscore how comScore is… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/EpaD_CgJONs/
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