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November 2, 2015 08:00 am

How GoDaddy's Quest For Respect Led To an Improbable Partnership With MIT

harrymcc writes: GoDaddy, the world's biggest domain registrar, remains most famous for its tacky Super Bowl ads and controversial founder, Bob Parsons. But in recent years, the company was sold, hired a CEO from Microsoft and Yahoo, and has made a major effort to reinvent itself as a serious, uncontroversial, technologically-savvy outfit. And now it's partnered with MIT's Media Lab in an ambitious experiment--which I wrote about over at Fast Company--involving placing sensors around downtown Boston to collect big data that could help the small businesses which line the city's streets.

Read more of this story at Slashdot.


Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/YDPud6cc18s/how-godaddys-quest-for-respect-led-to-an-improbable-partnership-with-mit

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