New Instagram video viewer takes a swipe at Snapchat and Twitter Moments

Instagram debuted a new feature in its Explore section on Halloween — one that seems to channel the best of Twitter Moments and Snapchat to create a rolling video stream.

The feature, which can be found by swiping through the Explore Carousel invites the user to "Watch Halloween." After clicking the play button, a curated video roll appears. The videos feature filmmaker Zach King — who's popular on social media — pranking a trick-or-treater, model Heidi Klum getting ready for Halloween and Astronaut Scott Kelly acting creepy aboard the International Space Station