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October 28, 2015 02:00 am GMT
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/9by-ezpzfJc/
Mobile Messaging For Marketers 101
If you’re a consumer-brand marketer, you’ve no doubt given thought to running a marketing campaign or having a presence on a mobile messaging app. After all, every consumer is increasingly using mobile messaging as their portal to mobile. It’s sticky and lends itself to repeat sessions, boasting the highest retention and engagement rates of other apps on average. So if… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/9by-ezpzfJc/
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