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October 22, 2015 11:00 am GMT
There was a time when mobile content was king. Consumers sought ringtones and java games, despite their appalling user experience. Then came smartphones and apps, and, in terms of content, everything changed. For savvy brands, mobile content has moved well beyond creating a vanity app to the primary way to engage consumers. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/pJE-PQPBME8/
Why Starbucks Order And Pay Is More Than Milk Froth
There was a time when mobile content was king. Consumers sought ringtones and java games, despite their appalling user experience. Then came smartphones and apps, and, in terms of content, everything changed. For savvy brands, mobile content has moved well beyond creating a vanity app to the primary way to engage consumers. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/pJE-PQPBME8/
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