How 'Back to the Future' became a saving grace for the failed DeLorean

Many brands were featured prominently in Back to the Future, but the most iconic of them all had already ceased to exist as a company by the time the first film came out.

The DeLorean DMC-12 and Back to the Future are inseparable. Setting aside Marty's self-lacing Nike Air-Mags and hoverboards, the DeLorean stands out as the movie franchise's most iconic prop. So, what exactly is a DeLorean?

The story starts with the company's namesake, John Z. DeLorean, a General Motors executive who began his career at Pontiac, making a name for himself after devising the GTO, the muscle car that started it all. Read more...