Lyft will pick you up in a DeLorean for 'Back to the Future' day in NYC

1980s hero Marty McFly travels to Oct. 21, 2015, in Back to the Future II, otherwise known as this Wednesday — and nobody is more excited than the brands.

In a partnership with Verizon, ride-sharing service Lyft will be bringing a fleet of DeLorean DMC-12s to New York City to offer users free rides on Back to the Future day, Oct. 21, 2015.

Within the Lyft app, users can select "McFly Mode" for the chance to get a 20-minute ride in a DeLorean, but only between 11 a.m. to 5: p.m. Lyft is reportedly shipping DeLoreans from around the country for a makeshift fleet, but it isn't announcing an exact number of cars, so they might be tough to book. Read more...