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October 19, 2015 02:09 pm GMT
Flipboard today is opening up some better targeting to its advertising partnersin the form of the advertising based on the interest graphs it has built for its users. Here’s an example: an advertiser that chooses to advertise withcoffee topics may also have their ads shown with craft beer topics. The reason behind that, Flipboard head of advertising products DaveHuynh said, is… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/3V0QQ39vfts/
Flipboard Launches A New Targeted Ads Product Based On Its Interest Graph
Flipboard today is opening up some better targeting to its advertising partnersin the form of the advertising based on the interest graphs it has built for its users. Here’s an example: an advertiser that chooses to advertise withcoffee topics may also have their ads shown with craft beer topics. The reason behind that, Flipboard head of advertising products DaveHuynh said, is… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/3V0QQ39vfts/
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