Forget Zoom-Zoom. You'll like Mazda's refined CX-3 way more

Japanese carmakers all have their own identity. Honda is the carmaker for sensible people. Nissan is for those who want a distinctly American car that happens to be built by the Japanese. Subarus are for outdoorsy hippies. And Toyota owners bought their car because their mom owned a Corolla. So where does that leave Mazda?

Well, Mazda used to be the fun and sporty Japanese carmaker. The brand's former "Zoom Zoom" ad campaign solidified the brand's dedication to drivability. But, honestly, it's not really that anymore. So what is it?

Having spent a week behind its new compact crossover, the CX-3, I've finally pegged Mazda's newfound identity. With premium designs and an greater attention to detail, Mazdas are now the affordable German cars that happen to be built in Japan. Read more...