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October 16, 2015 06:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/oZ8owK40ujA/in-battle-with-ad-blockers-ad-industry-fesses-up-to-alienating-users
In Battle With Ad Blockers, Ad Industry Fesses Up To Alienating Users
itwbennett writes: In a post on the Internet Advertising Bureau (IAB) website Thursday, Scott Cunningham, senior vice president of technology of IAB and general manager of its Tech Lab, issued what amounts to an apology for "[losing] track of the user experience" and called on advertisers "to do better." But it may be a case of too little, too late as "a report (PDF) released in August forecasted that U.S. websites will lose US$21.8 billion in ad revenue this year due to ad blockers," writes Jeremy Kirk.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/oZ8owK40ujA/in-battle-with-ad-blockers-ad-industry-fesses-up-to-alienating-users
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