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October 15, 2015 04:04 pm GMT
Twitter is giving advertisers a new way to measure the effectiveness of their campaigns. The company is making this data available through what it’s calling conversion lift reports. Those reports are supposed to measure whether Twitter ads actually leadto an improvement in whatever business metric you’re focused on, whether it’s website clicks/signups, mobile app installs… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/cchK9HLcUmE/
Twitter Unveils New Reports For Businesses To Track Whether Their Ads Worked
Twitter is giving advertisers a new way to measure the effectiveness of their campaigns. The company is making this data available through what it’s calling conversion lift reports. Those reports are supposed to measure whether Twitter ads actually leadto an improvement in whatever business metric you’re focused on, whether it’s website clicks/signups, mobile app installs… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/cchK9HLcUmE/
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