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October 12, 2015 03:00 pm GMT
While companies have long beenusing social media influencers as native advertising,these influencers have traditionally been limited to online “celebrities” known for theirlarge follower base.Although often successful, this strategy forces companies to betonquality over quantity, essentially deciding that one tweet from someone with 100,000 followers will lead to more… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/o-zdETnY8mU/
Boostinsider Raises $1.5M To Pay Influencers For Sharing On Social Media
While companies have long beenusing social media influencers as native advertising,these influencers have traditionally been limited to online “celebrities” known for theirlarge follower base.Although often successful, this strategy forces companies to betonquality over quantity, essentially deciding that one tweet from someone with 100,000 followers will lead to more… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/o-zdETnY8mU/
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