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October 8, 2015 03:06 pm GMT

SendGrid Launches Threads, A Triggered Email Service For Marketers

sendgridSendGrid CEO Sameer Dohlakia said he thinks of the company’s new product, Threads by SendGrid, as “the anti-spam.”Basically, Threads allows customers to set up automated emails that getsent based on user activity — so you could send an email whenever a customer views a specific web page, uses a specific feature or performs a certain action in your mobile app. Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/4Gk80X0-nsY/

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