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October 7, 2015 03:58 am GMT
Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/ZaFgpvKOmAQ/
Uniqlo is using neuroscience to help you find the perfect shirt
Have you ever walked into a store and been overwhelmed by choice? Well, Uniqlo wants to read your brain and help you quit waffling.
On Wednesday, the Japanese clothing brand launched a new experience in its Pitt Street store in Sydney, Australia that aims to use neuroscience to help match customers' moods with the perfect T-shirt. Tracy Lang, Uniqlo Australia's marketing director, told reporters Tuesday the technology, called "UMood" was an Australian-first.
Customers put on a headset that uses a single sensor on the forehead to measure brain activity, as people watch seconds-long video clips that each represent up to 10 moods such as "dandy" and "stormy." Read more...
More about Australia, Uniqlo, Tech, Dev Design, and NeuroscienceOriginal Link: http://feeds.mashable.com/~r/mashable/tech/~3/ZaFgpvKOmAQ/
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