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September 30, 2015 08:07 pm GMT

These clothes have hidden designs revealed by iPhone flashlight

Anrealage

Snapping photos from the front row has become the norm for any a fashion show goer

Taking this notion a step forward, Anrealage made its entire Paris show not only photo-friendly, but essential for viewing. For its spring 2016 collection, the Japanese brand dimmed lights and offered instructions: Snap photos with flash to uncover hidden details, said a Siri-esque voice

"Reflect reality to make a new reality," Anrealage Creative Director Kunihiko Morinaga said

Paris Fashion Anrealage

See also: You don't have to be intimidated by Paris Fashion Week

A flurry of looks in various shapes and sizes came down the runway on Tuesday. There was a romper that, at first glance, came in a gray hue. Upon an iPhone's instant flash, it revealed a houndstooth print. A ruffled black A-line dress transformed into a royal purple; a white shift dress became another print altogether; another black dress turned into a galaxy print, which was described as a collaboration with Star Wars Read more...

More about Fashion, Iphone, Technology, Photography, and Tech

Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/g5juLCqZChs/

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