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September 30, 2015 05:35 am PDT
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/naI5FwocYpQ/the-paradox-of-personal-brandi.html
The paradox of personal branding
Ann Friedman (41k Twitter followers!) writes on the quixotic, often-futile practice of "personal branding," whereby one tries to intentionally control something that exists only in other people's minds. (more…)
Original Link: http://feeds.boingboing.net/~r/boingboing/iBag/~3/naI5FwocYpQ/the-paradox-of-personal-brandi.html
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