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September 28, 2015 11:02 am GMT

Ad company hopes to take over Android lock screens in Asia

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TOKYO — Would you subject yourself to ads showing on your lock screen, in exchange for never paying for data?

PopSlide, from Singapore-based YoYo Holdings, is a mobile ad platform that lets users earn points by reading ads on their smartphone's lock screen — which can be quite often, given that users in some countries check their phones at least 50 times a day. When they collect enough points, they can redeem those for data or minutes on their phones.

See also: Philippines' new free Wi-Fi will make people hold off on data plans, analyst says

The company claims that a typical user can earn an average of 72 hours' worth of data — enough to cover a month's worth of usage, on average. Read more...

More about Startup, Data, Singapore, Advertising, and Startups

Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/xGhk5h_AoJo/

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