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September 26, 2015 03:00 am GMT
A hipster in New York is not that different from a hipster in Bangalore. Ten years ago, this would not have been the case. Our marketing textbooks tell us that the highest classes of society in any given region have similar tastes and habits, but that habits then start to disseminate based on surroundings. Today, with Internet access expanding to the far corners of the world, those tastes… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/8AAuzuUm98M/
Globalize, Dont Localize: Three Ways To Properly Ignore Boundaries
A hipster in New York is not that different from a hipster in Bangalore. Ten years ago, this would not have been the case. Our marketing textbooks tell us that the highest classes of society in any given region have similar tastes and habits, but that habits then start to disseminate based on surroundings. Today, with Internet access expanding to the far corners of the world, those tastes… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/8AAuzuUm98M/
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