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September 25, 2015 12:00 am GMT
Most of the successful peer-to-peer marketplaces are purchase-oriented. There are two fundamental problems with rental marketplaces: The average order value for most of them is too low, and frequency from demand-side renters is too low. Incentivizing supply in any marketplace is really important to get liquidity. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/mVTa6YTeBwU/
The Problem With Rental Marketplaces
Most of the successful peer-to-peer marketplaces are purchase-oriented. There are two fundamental problems with rental marketplaces: The average order value for most of them is too low, and frequency from demand-side renters is too low. Incentivizing supply in any marketplace is really important to get liquidity. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/mVTa6YTeBwU/
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