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September 25, 2015 11:12 pm GMT

Aston Martin CEO: We won't build an SUV because 'boxes aren’t beautiful'

Dbx-concept_01

Earlier this year, Aston Martin raised eyebrows when it unveiled a new all-electric concept car. The swoop-y DBX Concept coupe took the auto world by surprise since Aston had never ventured into EV territory. The design was like nothing we'd ever seen before.

When the initial shock wore off, it seemed the DBX was a sign that the luxury British automaker would soon be making an all-electric SUV to battle the soon-to-be-unveiled Tesla Model X

See also: Porsche CEO Matthias Müller named CEO of Volkswagen Group

Now it turns out that Aston Martin CEO Andy Palmer has other plans. Whether Aston sends the DBX to showrooms or not, Palmer wants us to know that it will not be an SUV, as such a machine would not fit the brand's DNA. Read more...

More about Cars, Tech, Transportation, Evs, and Aston Martin

Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/fjx39SL5WnI/

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