The best way to shop for nail polish is in augmented reality

Forget waiting until you get home to try on nail polish shades you end up hating. (Nude hues that make my nails look like straight-up skin, I'm looking at you.)

In an effort to solve this trial-by-purchase problem, the nail gurus at Sally Hansen are introducing a new app. At a pop-up nail bar in SoHo on Friday, Hansen launched ManiMatch, which lets you virtually paint on nail polish.

With ManiMatch, there's no need to upload a photo or take a picture, though the app's augmented reality approach does use your phone's camera. Launch the app and put your hand in front of the camera and it start scanning to determine your skin tone in order to provide color recommendations. Choose one, and the app paints the color right onto your nails... that is, your nails on the screen. Read more...