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September 17, 2015 07:00 pm GMT

Ubers Latest Justification For Surge Pricing

uber-Black_Car_Driver_ColorUber would not be a reliable service if it didn’t implement surge pricing. Well, at least that’s what Uber is suggesting in its recent case study on surge pricing.Surge pricing is an increase of fare that kicks in when there’s a high demand of Uber ride requests, but not a lot of drivers on the road. “We found that, without surge pricing, Uber is not really Uber… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/yJX9JMvQUfw/

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