Mercedes mulls over limo service with driverless cars

Imagine this: You call up a limo. Within minutes, a luxurious Mercedes-Benz car arrives at you door. As you peek inside, you notice it has no driver. The car's door opens, you sit inside and enjoy the scenery as it silently glides through the city, leaving you at your desired destination, all by itself

While not exactly launching such a service yet, Mercedes-Benz is definitely looking in this direction

"This is a concrete development goal of ours," Dieter Zetsche, CEO of Mercedes' parent company Daimler, told Reuters in an interview at the Frankfurt auto show. Such a service would be primarily aimed at customers who don't care much about actually owning a vehicle, but are interested in premium transportation services Read more...