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September 11, 2015 04:00 pm

Chinese Tech Companies Hire 'Cheerleaders' To Motivate Programmers

HughPickens.com writes: Lauren O'Neil writes at CBC News that internet companies "across China" are hiring "pretty, talented girls that help create a fun work environment." Dubbed "programming cheerleaders," these young women serve to chit-chat, play Ping-Pong with employees as part of their role, and sometimes smile and clap for male employees who play guitar in the office, as indicated by photos posted to the news service's verified "Trending in China" Facebook page. "According to the HR manager of an Internet company that hired three such cheerleaders, its programmers are mostly male and terrible at socializing," reads China.org.cn's Facebook post. "The presence of these girls have greatly improved their job efficiency and motivation." However people from all over the world have weighed in to decry the reported role. "This is degrading — both to the 'cheerleaders' and the programmers," wrote one commenter on the original post. "Look at the face of the poor woman programmer in the second picture. Stereotypical 'bro' culture only now with Chinese subtitles." Others suggest that the company pictured should simply hire more female programmers. "What a ridiculous job, why reduce women to only be valued by their looks and to assist males. Let them have a job at the desk using their minds!" wrote one woman.

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