Hey Apple, no need to talk about the iPhone 6S. We're already buying.

Kudos to the guy in Sydney who camped his Coleman tent outside the local Apple store a day before the company's annual iPhone launch event. Whether or not they intended it this way, it's a perfect commentary on modern tech culture

Because for increasing millions of us — witness the $1 billion in Apple Watch sales so far — it doesn't matter what product this company brings out. We're buying

This is especially true when it comes to the iPhone. Not only is it the undisputed king of the hottest product category on the planet, but many of us are locked into buying the latest and greatest only when our cell provider contract allows. So instead of trying to sway the undecideds with an extended advertorial at the Bill Graham Civic Auditorium in San Francisco Wednesday, perhaps CEO Tim Cook should set his sights higher and deliver a true keynote on Apple's vision for technology in general Read more...