Tech's most famous logo, the NASA worm, gets a second life

One of the most iconic science and technology logos, the minimalist NASA symbol, is being honored by having its design bible resurrected by fans

Designed in 1974 by the Danne & Blackburn design firm, the 1975 NASA Graphics Standards Manual will be offered anew thanks to a campaign on Kickstarter

The famed logo treatment (widely known as the "worm" font), and the accompanying manual, were meant to unify NASA's design across uniforms, vehicles (earth-bound and space faring) and official internal materials

Championed by designers Jesse Reed and Hamish Smyth, the 200-page book will feature high-resolution scans of all the old design treatments that gave NASA a look that would point the way for a number of futuristic logo designs for other technology organizations. The logo also managed to influence a number of science fiction design treatments in film, television and print over the last 40 years Read more...