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August 28, 2015 11:00 pm GMT

The Math Behind SaaS Startup Customer Lifetime Value

mathematicsOne of the most critical metrics for software companies — but also one of the most difficult to measure — is the lifetime value of their customers (LTV). The lifetime value dictates how a company should spend its marketing and sales dollars. Unfortunately, many early stage startups struggle to measure LTV, because they haven’t been around very long and, consequently… Read More

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