Why Facebook now sends more traffic to news sites than Google

Google is still the most-viewed website in the world. But when it comes to driving traffic to media sites, Facebook is now the clear winner, according to analytics firm Parse.ly

Facebook accounted for nearly 43% of traffic to its network of media sites — a network that includes over 400 outlets such as Mashable, Reuters and The Atlantic — according to new numbers from Parse.ly. It sends 6 billion page views and over 1 billion unique visitors their way

Google, meanwhile, drove a mere 38% of traffic to media sites

To be clear, Google is still the top referral source when it comes to search and overall web traffic referrals. But Facebook now has the edge when it comes to referrals to media sites Read more...