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August 15, 2015 02:00 am GMT
Today’s marketing industry is a long way from achieving its end-game of a system that delivers the perfect creative through the best medium at the optimal moment to each individual audience member. To move toward that vision, the industry is evolving from an impression-centric paradigm to a user-centric paradigm. Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/IMik2IJwt4k/
The Future Of Consumer Marketing Is Personal
Today’s marketing industry is a long way from achieving its end-game of a system that delivers the perfect creative through the best medium at the optimal moment to each individual audience member. To move toward that vision, the industry is evolving from an impression-centric paradigm to a user-centric paradigm. Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/IMik2IJwt4k/
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