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August 12, 2015 10:46 pm GMT
If you’re sending emails or other messages to your customers, there’s a standard way to measure your success — you look at whether they opened those messages, and whether the openers actually clicked. But that’s setting the bar kind of low isn’t it? I assume you’re usually trying to drive some sort of behavior, whether it’s making a purchase, trying out… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/CeEw6pZBwDw/
Intercom Helps Businesses Track Whether Their Messages Are Actually Working
If you’re sending emails or other messages to your customers, there’s a standard way to measure your success — you look at whether they opened those messages, and whether the openers actually clicked. But that’s setting the bar kind of low isn’t it? I assume you’re usually trying to drive some sort of behavior, whether it’s making a purchase, trying out… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/CeEw6pZBwDw/
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