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August 3, 2015 04:00 pm
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/rXgct5qtekM/inside-the-failure-of-google
Inside the Failure of Google
An anonymous reader writes: An article at Mashable walks through the rise and fall of Google+, from the company's worries of being displaced by Facebook to their eventual realization that Google services don't need social hooks. There are quotes from a number of employees and insiders, who mostly agree that the company didn't have the agility to build something so different from their previous services. "Most Google projects started small and grew organically in scale and importance. Buzz, the immediate predecessor to Plus, had barely a dozen people on staff. Plus, by comparison, had upwards of 1,000, sucked up from divisions across the company." Despite early data indicating users just weren't interested in Google+, management pushed for success as the only option. One employee said, "The belief was that we were always just one weird feature away from the thing taking off." Despite a strong feature set, there was no acknowledgment that to beat Facebook, you had to overcome the fact that everybody was already on Facebook.Read more of this story at Slashdot.
Original Link: http://rss.slashdot.org/~r/Slashdot/slashdot/~3/rXgct5qtekM/inside-the-failure-of-google
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