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July 30, 2015 04:00 pm GMT
Following the launches of brand-centric services on sites like Facebook, YouTube, LinkedIn, and Google+, social media was the place for businesses to acquire new users and engage their fans. This seemed like an efficient way to get exposure: Businesses could essentially “rent” a spot on Facebook, much like a small shoe brand could rent a store in the mall to take advantage of… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/VhFhh07RpXo/
The Argument For Investing In True Fan Engagement
Following the launches of brand-centric services on sites like Facebook, YouTube, LinkedIn, and Google+, social media was the place for businesses to acquire new users and engage their fans. This seemed like an efficient way to get exposure: Businesses could essentially “rent” a spot on Facebook, much like a small shoe brand could rent a store in the mall to take advantage of… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/VhFhh07RpXo/
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