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July 29, 2015 05:33 pm GMT
Google is todayopening up a program that allowsdevelopers who arerunning Search app install campaigns on AdWords to advertise their apps withinGoogle Play’s search results. In conjunction with this, Google is also launching a new conversion tracking solution that will track when users install and then launch an app after clicking on a search ad. The program is an expansion of… Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/Gq-7PlcDqzc/
Search Ads Go Live On Google Play, Universal Ads That Run Across Google Properties To Soon Follow
Google is todayopening up a program that allowsdevelopers who arerunning Search app install campaigns on AdWords to advertise their apps withinGoogle Play’s search results. In conjunction with this, Google is also launching a new conversion tracking solution that will track when users install and then launch an app after clicking on a search ad. The program is an expansion of… Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/Gq-7PlcDqzc/
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