Apple uses Snapchat to take users behind the scenes at Beats 1

As high-profile Apple users like Jim Dalrymple and others having trouble figuring out how Apple Music works, the company has apparently decided to use yet another channel to put a positive spin on its new music service

In a fairly unprecedented move, Apple has taken its promotional message to a competing software concern: Snapchat

The company's brief Snapchat story takes us to Los Angeles, where Beats 1 DJ Zane Lowe (sporting an Apple Watch) goes behind the scenes of Beats 1 L.A. After a few scenes of Lowe DJing in the studio, he throws it to his colleague, DJ Julie Adenuga, to continue the music program in London Read more...