Snapchat reportedly working on 'special' ecommerce product with Hearst

Snapchat appears to be doubling down on ecommerce

The ephemeral messaging startup, which is valued at a reported $19 billion, is reportedly working on an undisclosed "special product" with Hearst Corporation, which publishes magazines including Esquire and Cosmopolitan, according to a Women's Wear Daily report

Luke Crisell, the former editor in chief at womenswear retailer Aritzia and a recent Hearst hire, is said to be heading product development

If true, all signs point to Snapchat's latest secretive product being ecommerce-related, given Crisell's retail backgroundWWD cites sources who say Crisell is also interviewing fashion market editors to join his team Read more...