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July 26, 2015 12:29 pm GMT
How much do mobile users hate interstitial screens blocking their mobile browsing by urging them to down the native app instead? An overwhelming amount, judging by a study conducted by Google in July last year. Well, that and common sense when you think about the contrast between the aim of mobile computing (speed, convenience) and the point of interstitials (slow, distract). Read More
Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/tqYdEnsFJys/
Google Studies How Much Interstitials Suck On Mobile
How much do mobile users hate interstitial screens blocking their mobile browsing by urging them to down the native app instead? An overwhelming amount, judging by a study conducted by Google in July last year. Well, that and common sense when you think about the contrast between the aim of mobile computing (speed, convenience) and the point of interstitials (slow, distract). Read MoreOriginal Link: http://feedproxy.google.com/~r/Techcrunch/~3/tqYdEnsFJys/
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