Live Instagram thread screen is an engineering wonder and maybe a work of art

There’s something axiomatic in our need to take what was once analog, make it digital and then make it analog again

It was all I could think as I stared, transfixed, at a giant, analog-screen comprised of 6,400 spools of colored fabric, which were aligning themselves into the simulacrum of an Instagram photo I’d posted moments before. The hulking 13 ft. by 10 ft. display sat on the third floor loft of Breakfast, LLC, a Brooklyn-based design, marketing and engineering firm that built from scratch the one-of-a-kind Instagram screen for its client Forever 21.