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July 20, 2015 06:34 pm GMT

HTC delays Under Armour-branded wearable after testing and user feedback

Grip

As big tech companies invest more resources into developing wristband wearables, HTC is getting cold feet with its own wearable plans.

In March, the company teamed up with Under Armour to built the HTC Grip. The manufacturer showed it off at Mobile World Congress in Barcelona and gave it a spring launch date.

See also: The HTC Vive, not Oculus Rift, has convinced me VR is the future

But now, HTC confirmed to Mashable that it's pulling back on shipping the product and will rework it after "extensive wear testing and user feedback."

Through our partnership with Under Armour, we have continued to refine our vision and approach to the health and fitness category. Our goal is to offer best-in-class products for our customers and partners. After extensive wear testing and user feedback, we have decided to align GRIP with the entire product portfolio for health and fitness launching later this year. This will be a state-of-the-art comprehensive portfolio of products for this category powered by UA RECORD. We are excited to launch this new comprehensive product suite and will share further details as we get closer to launch. Read more...

More about Mobile, Htc, Wearables, Under Armour, and Tech

Original Link: http://feeds.mashable.com/~r/mashable/tech/~3/hUBP2tzBMFI/

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