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July 20, 2015 03:11 pm GMT

Digital Measurement Service SimilarWeb Acquires Content Discovery Platform Swayy

similarwebSimilarWeb, a service that offers tools to measure website traffic and related mobile app data, has now made its second acquisition with the purchase of Tel Aviv-basedcontent discovery platform Swayy. The deal, which was for less than $5 million, was largely aimed at acquiring the team’s talent and expertise to aid with the development of SimilarWeb’s own content recognition… Read More

Original Link: http://feedproxy.google.com/~r/Techcrunch/~3/YvR4dNeHG38/

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