Apple's new iPhone ad takes passive-aggressive aim at the competition

This is how Apple humblebrags

The advertising machine behind Apple's most popular product, the iPhone, is at it again with a new commercial campaign and tagline. But while most of the commercial appears to be focused on promoting the endless number of apps available for the iPhone, the ending comment from the ad's voiceover tells you what the commercial is really about

The announcer says, "If it's not an iPhone, it's not an iPhone."

That's hardly as inspiring as usual Apple promotional fare, but it is pretty effective at saying what the Cupertino company wants to say but can't: Everyone is copying our style, so just pony up the cash and get the real thing Read more...