Windows 10 rollout plans reveal a humbler Microsoft

This will not be your father’s Windows launch.

Microsoft outlined on Monday its global release plans for Windows 10, a desktop and laptop operating system Microsoft has taken to calling “a service.” It will include global launch events, a television and digital advertising and marketing campaign and a staggered rollout intended to give customers “the best upgrade experience.”

If all of that sounds like business as usual, it’s not. Yusuf Mehdi, Microsoft’s Corporate VP of Windows Device Marketing told Mashable that this launch campaign the company is taking a humbler approach. “We’re celebrating the fans as opposed to having some broad set of spectacles,” said Mehdi. Read more...