Walmart rains on Amazon's sale parade with a big shopping day of its own

Walmart is not-so-subtly crashing Amazon's 20th anniversary sale event with its own day — well, make that week — of steep discounts.

Last week, Amazon announced it would give Prime members access to a sale event on July 15 — with deals it says will be bigger than Black Friday. And now, Walmart announced it will be holding a massive sale starting that same day. It's like that time your neighbor threw a bigger, better party with ponies and a bouncing castle house every night during your birthday week

It's likely not a coincidence Walmart's sale begins the same day as Amazon's, which starts at 12 a.m. PT on July 15 and will push out new deals as quickly as every 10 minutes for 24 hours. But the sales apply to Amazon's Prime members only, as a move to reward them for subscribing — and to entice new customers to join. Walmart's event clearly seems like an aggressive move aimed at undermining Amazon's plan Read more...